Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV)
The Real Deal on Getting Customers and Keeping Them Happy There seems to be abundant conversation about growing janitorial businesses through new customer acquisition. However,
The Real Deal on Getting Customers and Keeping Them Happy There seems to be abundant conversation about growing janitorial businesses through new customer acquisition. However,
Tips to Create a System for Monitoring and Enhancing Customer Relationships If you’ve traveled on an airplane, had your car serviced at a car dealership,
The Key Strategic Decision That Drives Business Development and Operations If you have flown Southwest Airlines before, you know that their seat assignment and boarding
While this seems to state the obvious, conducting customer site visits is perhaps the most important task of a field manager. But, while the value
Understanding the Prospective Customer Journey Consider for a moment any significant purchase you have made in the last 12-24 months. In almost every case, you
Inspections are an important part of a janitorial company’s quality control program. However, there can be a tendency in our industry to focus on the
Best Practices and Ideas In a previous article Establishing a Customer Experience Strategy, we used Deloitte’s definition for customer experience – “the sum of all
Tips and Elements for Successful Customer Meetings Retaining customers is one of the most important elements of long-term success in our industry. As such, developing
A common question we receive is – “When should I hire a salesperson?” Or, “What should I look for in a salesperson?” Those are certainly very
Financial Performance Measure – Labor-to-Sales Ratio Janitorial companies generally measure success in three broad categories – customer satisfaction, team member engagement/satisfaction, and financial performance. There