I have spoken often about finding janitorial prospects. In many ways, this is the easy part. Identifying clients you want to do business with isn’t that hard. However, finding the correct contact within those client locations is more difficult. In this video, we walk through a mock scenario of finding a “hard-to-identify” contact using LinkedIN. This short clip is part of a live webinar we hosted for our Janitorial Mastermind Group. To have access to the entire webinar and 50+ hours of more video content like this, click here.
What Is a Customer Really Worth? Understanding CLV in Commercial Janitorial Services
In the janitorial industry, it is easy to celebrate a new contract without considering its full long-term value. The reality is that customers who stay
