In last week’s article, we discussed an account my company lost. While all lost business hurt, that one was not as painful as what I describe here. In this short video, I explain how we lost a very profitable account in our niche…and tell you how the customer told us how awesome we are in their cancellation letter (not much of a consolation).
Walk the Building, Win the Business: Your Guide to Smarter Site Visits
Let’s be honest—site visits can feel a little awkward. You’re trying to build rapport, ask smart questions, and not look like you’re casing the place.
