As a janitorial business owner, a big focus of our sales and marketing efforts is filling our sales pipeline with new prospects. Many of us have an existing prospect list that we work from, but sometimes those leads can grow stagnant. Therefore, we should always be looking to expand our list. But you may be wondering, “How can I do that?” Perhaps you’ve purchased a list from D&B or InfoUSA and don’t know how to find new leads. If this is you, let me suggest Google Maps. At our company, we regularly use Google Maps to find new prospects and even research existing prospects on our list. In this short video, I show you how we do that.
It wasn’t very long ago that selling cleaning services meant doing one of three things: knocking on physical doors, making phone calls, or mailing brochures.