In last week’s article, we discussed an account my company lost. While all lost business hurt, that one was not as painful as what I describe here. In this short video, I explain how we lost a very profitable account in our niche…and tell you how the customer told us how awesome we are in their cancellation letter (not much of a consolation).
Do You Know What Your Prospects Are Worth Before You Call Them?
Building a prospect list takes time and effort. So does reaching out consistently, following up, and working through a calling cadence. When you’re also running
