In last week’s article, we discussed an account my company lost. While all lost business hurt, that one was not as painful as what I describe here. In this short video, I explain how we lost a very profitable account in our niche…and tell you how the customer told us how awesome we are in their cancellation letter (not much of a consolation).
During our live janitorial sales trainings, we have a particular session that focuses on developing your unique selling proposition. Before we dive into the topic,