In last week’s article, we discussed an account my company lost. While all lost business hurt, that one was not as painful as what I describe here. In this short video, I explain how we lost a very profitable account in our niche…and tell you how the customer told us how awesome we are in their cancellation letter (not much of a consolation).
What Is a Customer Really Worth? Understanding CLV in Commercial Janitorial Services
In the janitorial industry, it is easy to celebrate a new contract without considering its full long-term value. The reality is that customers who stay
